GLOCALIZATION IS ABOUT CULTURE, NOT JUST MARKETING
Launching a product in a new country was always one of the most challenging and exciting tasks I encountered in my career. Having worked with several multinational companies, I was tasked with ...
GETTING UNCOMFORTABLE
Getting out of our comfort zone is uncomfortable. When interacting with people from different backgrounds, our implicit biases, previous experiences, and upbringing challenge us and make us anxious wh ...
EIGHT REASONS WHY EVERY BUSINESS NEEDS CULTURAL INTELLIGENCE TRAINING
When I lived in China, I learned that the number eight is considered an auspicious number (and the number four is the most unlucky of them all!). The 2008 Beijing Olympics officially kicked off on Aug ...
CULTURAL INTELLIGENCE AS A FORCE FOR GOOD
For many decades, generations of business leaders believed that their only focus should be maximizing profits and delivering value to their shareholders. More recently, however, the concept of “busine ...